Federico II Museum

The Museum Federico II Stupor Mundi, opened on 1st July 2017, wants to preserve and promote the cultural heritage of Frederick II, the Holy Roman Emperor.

The museum brings the visitor on an historical journey, following Fredrick II in his exploits. The narration is highly interactive and innovative, thanks to the application of experiential technologies that turn the Emperor’s adventures and places into an immersive experience for the visitor.

RnB4Culture contributes to the enhancement of the cultural heritage of the territory, in cooperation with local authorities (Marche Region, Municipalities and Universities), with the aim to create new ways of managing and promoting this legacy.

The Museum Federico II Stupor Mundi also promotes projects in cooperation with other museums and schools for students of every age, nationally and internationally.
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M9 Museum

M9 is the new generation museum that tells the story of the Italian 20th century as we have never seen it before. Through advanced technologies and immersive installations, M9 explores the changes that took place in our country during the 20th century, starting from everyday life up to the great economic, technological, political, social and cultural revolutions that have indisputably made us what we are today.

Located in the center of Mestre (Venice), M9 - Museo del '900 is the nerve center of M9 District, the most important urban regeneration project in the Metropolitan Area of Venice, signed by the architect Sauerbruch Hutton and funded by Fondazione Venezia. If on the one hand the volumes and the chromatic textures of M9 blend into the urban fabric, on the other hand the structural and plant engineering solutions adopted define the environmental and energy sustainability of the entire M9 district.

RnB4Culture is positioned within this exceptional context as a provider of innovative services for museum and neighborhood management.

From the welcoming services for the public in the museum, to the direct activity with the public as a mediator of the contents of the museum, up to the management of energy systems and technological service, RnB4Culture works synergistically with Fondazione Venezia and M9 District for the efficient functioning of the museum services.

EMMA - Electronic Museum Management & Analytics

Emma - Electronic Museum Management & Analytics is a 360° museum management system. The main purpose of Emma is to optimize the experience of managing museum activities through a single flexible and modular system. The platform offers a series of web-based services, accessible from the desktop, and is integrated with a mobile app that, through the scanning and recognition of barcodes, makes the processes of sale and cataloging easier and faster, as well as allowing a parallel and dislocated use of services.

The modularity and scalability of the software allows to offer a customizable and adaptable service to cultural realities of all sizes and degrees, supporting them in the process of automation, simplification and optimization of processes. Among the functionalities of Emma, each of which can be individually added or removed according to the needs of the museum each time the plan is reactivated, there are the physical ticketing service, usable both via web interface and mobile app, designed to facilitate the sale of tickets and items on site by museum operators; the module dedicated to the management of the cataloging of items for sale at the bookshop, also usable both via web and mobile and designed as a tool for recording orders and purchases made by the museum to suppliers and for consulting the inventory, with real-time updates; the service for creating and administering events, which can be integrated with the Facebook page of the museum; the booking service, with a control panel dedicated to operators; the online booking service, with an interface for visitors; the module for the management of shifts and personnel; the administration section of the online ticket office which, combined with the interface dedicated to visitors and customers, allows the museum to sell tickets and items via web; the data analysis & visualization service, which can be integrated and expanded with an innovative tracking system of visitors inside the museum; the "museum network" module, which allows the shared management of sales and admissions by several museums belonging to the same network, providing everyone with up-to-date reports and stocks.

Different in kind and relevance are the innovative aspects of the Emma project. Designed to make technological innovation available to museums of any size and order of turnover, the first innovative element compared to existing systems lies in the accessibility of the cost of the package of services that can be purchased, modular according to the specific needs of the museum and customizable over time. The sales format will be that of subscription services, and the composition and subscription to the service package will be renewable quarterly. As a single platform able to offer multiple integrated services, Emma will relieve museums from the management of relationships with different suppliers and will free them from the imposition of adopting selected hardware, allowing the use of its services through any desktop computer and mobile device already in their possession. In addition to the functionalities strictly related to the management, Emma provides the integration of an innovative tracking system of the visitor inside the museum, by means of tags which, communicating through UWB technology with anchors placed inside the museum, allow the continuous localization of the visitor and the consequent collection of data relating to the visit experience, as well as the reporting of non-compliance with the distance, if required by the regulations in force. Finally, the flexibility of the system will allow the developers to expand over time and continuously improve the Emma offering with new modules, in response to new problems and requirements collected from users.

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Touristic and cultural itineraries

RnB4Culture, in line with its mission to support culture, promotes the creation of touristic itineraries that allow for the discovery of the local landscapes and historic heritage. At present, we are working on two different itineraries, the “Via degli Hohenstaufen” and “Cammina Marche”.

The via degli Hohenstaufen brings the visitor along the many pathways of the great Hohenstaufen house. The main figures are Frederick I, known as Barbarossa, and Frederick II, the Stupor Mundi. They changed the course of history with their incredible feats, extending their influence across Europe and the Middle East. Because of this, the itineraries are many and different, going from the retelling of the crusades in the Holy Land to the exploration of southern Italy and its many castles. One map that contains many itineraries, allowing the traveller to be immersed in another era, reliving History through adventures, architectures, and much more.

Cammina Marche” was designed to encourage slow tourism in the many hidden gems rich in culture, traditions and natural wonders that can be found in the Marche region. The itineraries follow two main themes, the sea, along the Adriatic coast, and the hilly hinterland. RnB4Culture wants to offer to everyone the opportunity to enjoy the stunning local landscape and discover the religious and historic landmarks, by foot or by bike. Visitors of every age are continuously amazed by the beauty and variety of the region.

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CRImove is one of the 5 best projects shortlisted in the “Ecapital Emergency” initiative, born to promote ideas that could help create solution to the problems caused by the Covid-19 pandemic.

The special call for “Antvirus Idea” was promoted by Fondazione Marche, supported by the Marche Chamber of Commerce, the Marche Region, the Polytechnic University of Marche, ISTAO, Confindustria Marche, and Creval.

The software is designed for the Croce Rossa Italiana (CRI, Italian Red Cross), to manage the service requests that the organization offers to the community. These include the purchase and delivery of basic commodities, medications and products for people that are unable to leave the house or in need of assistance. The system is divided between a control panel, managed by an officer at the computer of the local Red Cross, and a native android and iOS mobile app for the volunteers.The software allows to orderly manage the collection of requests from the community, the allocation of resources (transport, people, and money), and to optimize journeys and tasks. It also allows for an easier accounting and archiving of past activities.

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RnB4Culture wants to contribute to digitise the historical and cultural heritage of Armenia, to make it more easily available and to allow the nation to place itself in the international touristic promotion landscape. Armenia, one of the cradles of civilization, has an ancient and complex past, that today intrigues its visitors with a dynamic and rich cultural offer. Although the country remains uncharted territory for most foreign travellers, it amazes those who visit for its history and breathtaking landscapes studded with ancient monuments.

RnB4Culture applies innovative technologies to spring forward the country’s competitivity both in the tourism market and in the international placement of its businesses.


RnB4Culture Award

The RnB4Culture award for innovation in the studies of Italian Culture was established in partnership with ISSNAF (Italian Scientists and Scholars in North America Foundation) to recognize the liveliness of research relating to Italian culture and its continuous evolution. The study and reaffirmation of Italian culture pass from the innovative use of technology, new forms of communication, and through its relation with other humanistic disciplines.



“EuArchitetture” (beautiful architectures) is a project that allows us to apply the most innovative sensors and AI technologies to culture and personal wellbeing. We utilize extremely precise tracing systems and advanced experience sensors to evaluate three key parameters: space usage, people’s experiences, and the effective organization of structures and fluxes. These sophisticated technologies can be applied both in cultural environments, to create the most tailored experience possible, and in workplaces and teaching spaces, to improve the quality of the experience and productivity. These tools can also be applied to holiday destinations, to transform them into realities that take care of their guests, offering complete control and optimization of environmental and health parameters.



Ad hoc thematic exhibitions to dive into past, present, and future aspects of culture, history, nature and life.

The exhibition “I giochi della mente – dal Medioevo a oggi”, (Games for the mind – from the Middle ages to the present day) was designed by RnB4Culture for the official reopening of the museum Federico II Stupor Mundi in Jesi. The display will follow the social role that games have had through history, presenting the main aspects of what makes a game, as well as the relationship with different sciences and various cultural contexts. Artifacts and digital contents enrich this exhibit; in the same way, interactive labs and sessions with experts will bring the theme to life in the weeks following the inauguration.
The exhibition on pandemics is dedicated to the different epidemics and pandemics that happened in the course of history. This exploration of the battles that humanity and medicine have fought, in different eras, against the spreading of viruses and pestilences, is particularly powerful in the present historical context, deeply affected by restrictions due to Covid-19. Of particular interest are the different and ever evolving tools and technologies that pushed innovation and research for a better future.