With 900 Roots, we want to preserve and share memories from the 20th century: on those 100 years lay the cultural roots upon which we build our present and our future. It is essential to record the stories that have been left out from the mainstream official records, to pass on the popular and professional stories that make a people great. We include in these records all those historic documents, both personal and professional - be it photos, diaries, stories, patents, blueprints, etc. - that help define our society, which went through a deep transformation during the last century.

This project pairs the archiving of these memories with the rediscovering and promotion of the collected heritage, through innovative technologies that allow for a simplified and accessible narration. Within 900 Roots, we can implement machine learning and geolocation in the archiving tools, to place the collected memories in the right virtual time and place. This creates itineraries that let experience the evolution of the narrated territories, as well as their historic and cultural value.

Visit 900Roots website

Stupor Mundi

The Museum Federico II Stupor Mundi, opened on 1st July 2017, wants to preserve and promote the cultural heritage of Frederick II, the Holy Roman Emperor.

The museum brings the visitor on an historical journey, following Fredrick II in his exploits. The narration is highly interactive and innovative, thanks to the application of experiential technologies that turn the Emperor’s adventures and places into an immersive experience for the visitor.

RnB4Culture contributes to the enhancement of the cultural heritage of the territory, in cooperation with local authorities (Marche Region, Municipalities and Universities), with the aim to create new ways of managing and promoting this legacy.

The Museum Federico II Stupor Mundi also promotes projects in cooperation with other museums and schools for students of every age, nationally and internationally.
Visit Federico II Stupor Mundi museum

Touristic and cultural itineraries

RnB4Culture, in line with its mission to support culture, promotes the creation of touristic itineraries that allow for the discovery of the local landscapes and historic heritage. At present, we are working on two different itineraries, the “Via degli Hohenstaufen” and “Cammina Marche”.

The via degli Hohenstaufen brings the visitor along the many pathways of the great Hohenstaufen house. The main figures are Frederick I, known as Barbarossa, and Frederick II, the Stupor Mundi. They changed the course of history with their incredible feats, extending their influence across Europe and the Middle East. Because of this, the itineraries are many and different, going from the retelling of the crusades in the Holy Land to the exploration of southern Italy and its many castles. One map that contains many itineraries, allowing the traveller to be immersed in another era, reliving History through adventures, architectures, and much more.

Cammina Marche” was designed to encourage slow tourism in the many hidden gems rich in culture, traditions and natural wonders that can be found in the Marche region. The itineraries follow two main themes, the sea, along the Adriatic coast, and the hilly hinterland. RnB4Culture wants to offer to everyone the opportunity to enjoy the stunning local landscape and discover the religious and historic landmarks, by foot or by bike. Visitors of every age are continuously amazed by the beauty and variety of the region.



CRImove is one of the 5 best projects shortlisted in the “Ecapital Emergency” initiative, born to promote ideas that could help create solution to the problems caused by the Covid-19 pandemic.

The special call for “Antvirus Idea” was promoted by Fondazione Marche, supported by the Marche Chamber of Commerce, the Marche Region, the Polytechnic University of Marche, ISTAO, Confindustria Marche, and Creval.

The software is designed for the Croce Rossa Italiana (CRI, Italian Red Cross), to manage the service requests that the organization offers to the community. These include the purchase and delivery of basic commodities, medications and products for people that are unable to leave the house or in need of assistance. The system is divided between a control panel, managed by an officer at the computer of the local Red Cross, and a native android and iOS mobile app for the volunteers.The software allows to orderly manage the collection of requests from the community, the allocation of resources (transport, people, and money), and to optimize journeys and tasks. It also allows for an easier accounting and archiving of past activities.

Watch the interview


RnB4Culture wants to contribute to digitise the historical and cultural heritage of Armenia, to make it more easily available and to allow the nation to place itself in the international touristic promotion landscape. Armenia, one of the cradles of civilization, has an ancient and complex past, that today intrigues its visitors with a dynamic and rich cultural offer. Although the country remains uncharted territory for most foreign travellers, it amazes those who visit for its history and breathtaking landscapes studded with ancient monuments.

RnB4Culture applies innovative technologies to spring forward the country’s competitivity both in the tourism market and in the international placement of its businesses.



We offer tech solution for teaching and education, with the aim to make learning a more impactful activity, easier and more immersive for everyone. Discovering knowledge and acquiring new skills should be an inclusive, enriching, and gratifying experience, able to stimulate students at 360°. Because of this, RnB4Culture designs interactive teaching devices, advanced conference systems, and mobile apps for learning. We also develop platforms to manage users’ performance data and multisensorial environments in which learning is as fun as playing.



“EuArchitetture” (beautiful architectures) is a project that allows us to apply the most innovative sensors and AI technologies to culture and personal wellbeing. We utilize extremely precise tracing systems and advanced experience sensors to evaluate three key parameters: space usage, people’s experiences, and the effective organization of structures and fluxes. These sophisticated technologies can be applied both in cultural environments, to create the most tailored experience possible, and in workplaces and teaching spaces, to improve the quality of the experience and productivity. These tools can also be applied to holiday destinations, to transform them into realities that take care of their guests, offering complete control and optimization of environmental and health parameters.


Borghi e Cultura

Relaunching the hinterland and the small villages, the Italian borghi, through a cultural type of tourism, with exhibitions, festivals, and events, is one of the many ways in which we choose to achieve our mission to sustain culture and tradition in innovative ways. Giving our support to local institutions and associations to organize high-quality cultural events, we help give new life to small business and to the economy through slow tourism, covering areas that are outside of the main touristic routes. Innovative tech solutions can help preserve traditions and make them available to a broader audience: this is our commitment to protect and progress the historic and cultural heritage of these destinations.



Ad hoc thematic exhibitions to dive into past, present, and future aspects of culture, history, nature and life.

The exhibition “I giochi della mente – dal Medioevo a oggi”, (Games for the mind – from the Middle ages to the present day) was designed by RnB4Culture for the official reopening of the museum Federico II Stupor Mundi in Jesi. The display will follow the social role that games have had through history, presenting the main aspects of what makes a game, as well as the relationship with different sciences and various cultural contexts. Artifacts and digital contents enrich this exhibit; in the same way, interactive labs and sessions with experts will bring the theme to life in the weeks following the inauguration.
The exhibition on pandemics is dedicated to the different epidemics and pandemics that happened in the course of history. This exploration of the battles that humanity and medicine have fought, in different eras, against the spreading of viruses and pestilences, is particularly powerful in the present historical context, deeply affected by restrictions due to Covid-19. Of particular interest are the different and ever evolving tools and technologies that pushed innovation and research for a better future.